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description: Interactive video experiences across your product and site.
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# What is Saltfish?

Companies use saltfish to create personalized video experiences embedded throughout their product and site to engage with users. Here are our most common use cases we see across clients:

* Capture leads (website)
* Book demos (website)
* Increase conversion rate on campaign landing pages (website)
* Onboarding / self-serve demos (in-product)
* Product walkthroughs (in-product)
* Feature launches & announcements (in-product)
* Upselling & cross-selling (in-product)
* Surveys (in-product)



Curious? Reach out at simon@saltfish.ai
